Radiant up-and-comer of the cosmetics industry, ILIA, began with a Brand Designer and a passion for purity. When founder (and fellow Vancouverite) Sasha Plavsic picked up the tube of her favorite tinted chapstick and read the fine print, she was heartbroken. With a resolute spirit she set out to find a new, organic product that would treat her lips right and look good in the process. What she found instead was her new day job. With a focus on purity and performance, ILIA is made up of 75-90% organics; rich butters and lavish oils that nourish your pout, all whilst keeping you in tune with the hues of the moment. Speaking to Sasha’s background in design, each creamy shade is cased in a sleek and divine package which, since ILIA’s debut, has caught the eyes of high-end beauty boutiques and high-fashion publications. “Somebody once said to me, that because it’s organic it’s good for you, and it doesn’t matter if it doesn’t work as well as the mainstream stuff – I intend to change their mind.” We’ve been converted, and after smoothing on an ILIA shade, you will too.