“Makeup for unicorns” – when it comes to Lime Crime, their mantra says it all. Fueled by a love for Los Angeles, mermaids, and—of course—unicorns, everything Lime Crime creates is as vivid as their Californian surroundings.

Lime Crime is unapologetic, bold, and dares to go where other brands won’t. From their iconic Matte Velvetine lipsticks, to grunge-inspired Venus eyeshadow palettes and Diamond Crusher lip toppers, this groundbreaking brand has helped to usher in trend after colourful beauty trend.

Best of all, Lime Crime is certified vegan and cruelty-free by both PETA and Leaping Bunny. This means that their products contain no animal-derived ingredients and that they’ve never, ever tested on animals.

Lime Crime ignites your creativity with makeup that’s as unique as you are. So go ahead and pop on some bright colour and glitter and let the world see just how vibrant and beautiful you are.