Oribe or, as we like to call it, the ‘Mercedes Benz of haircare’ began with a Cuban bad boy with a tattooed bod and a taste for luxury. It was 1980s NYC, supermodel mania was in full swing, and Oribe Canales was a pivotal fixture on set and behind-the-scenes of just about every important shoot, runway and celebrity face (his best pals included the likes of Linda Evangelista, Naomi Campbell, Steven Meisel and Karl). He was the first to demand runway hair as standalone as the clothing and the supermodels wearing them, and brought this passion for standout quality to his products. Sheathed in luxurious Versace-inspired packaging with an intoxicating signature Cuban lily scent, Oribe is a moment of extravagance for your every day.