“Be brave. Be humble. Be ready to learn and conquer” is the motto of Vita Liberata’s Founder and CEO Alyson Hogg, though after an impressive career that has spanned academia, politics and beauty, one would think there’s not a lot left to conquer. But conquer she has, and this time it’s the world of luxury sunless tanners. Alyson was determined to create a line of sunless tanning products that were easier to use than existing products and wouldn’t dry out your skin. True to her vision, Vita Liberata was declared as the world’s first non-toxic tanning brand in 2011 and it’s been glowing ever since. The self tanner of choice for top spas like St Regis and Ritz-Carlton, endorsed by Beauty blogger jetsetJustine, summer approved by Marie Claire Magazine and with celebrities like Gwyneth Paltrow and Sofia Vergara slicking it on for the red carpet, it’s pretty clear that not only does Vita Liberata give the best self tan glow but it works on any skin tone. With application options spanning cremes to mousses and formulation that can be slathered on and showered off, Vita Liberata is a natural, viable alternative to sun exposure that’s packed with certified organic botanicals and intensive moisturizers. Apply Vita Liberata with the included mitt to get even coverage, instant effects, less product waste and more importantly, build up to your perfect bronzed glow – with no fear of dry skin, harsh effects or white sheets.